Competitive Brief
Five competitors, compared side by side on messaging, visuals, pricing signals and open market niches.
Level ●● Intermediate
Saves Saves 6 to 10 hours of research
Version v1.0
Updated 2026-04-12
Available in: claude-codecowork
Who it is for
Strategy, sales enablement, marketing leads
Use cases
- Pitch preparation
- Battlecard for sales
- Repositioning workshop
Say this to activate the skill
"Competitive analysis""Battlecard for""How do we differentiate from" Install
mkdir -p ~/.claude/skills/marketing-competitive-brief && curl -fsSL https://collectivebrain.de/en/skills/marketing-competitive-brief/SKILL.md -o ~/.claude/skills/marketing-competitive-brief/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: marketing-competitive-brief description: Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. --- # Competitive Brief ## Per Competitor (5 max) 1. **Positioning** (their words) 2. **Voice**, 3 adjectives + headline sample 3. **Visual**, color, type, imagery 4. **Promise**, explicit claims 5. **Gaps**, what they don't address ## Synthesis - Common clichés in the market - Free positioning spaces - 3 recommendations for our differentiation
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Competitive Brief comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗