Competitive Brief
Five competitors, compared side by side on messaging, visuals, pricing signals and open market niches.
Who it is for
Strategy, sales enablement, marketing leads
Use cases
- Pitch preparation
- Battlecard for sales
- Repositioning workshop
Say this to activate the skill
"Competitive analysis""Battlecard for""How do we differentiate from" Install
mkdir -p ~/.claude/skills/marketing-competitive-brief && curl -fsSL https://collectivebrain.de/en/skills/marketing-competitive-brief/SKILL.md -o ~/.claude/skills/marketing-competitive-brief/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: marketing-competitive-brief description: Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. --- # Competitive Brief ## Per Competitor (5 max) 1. **Positioning** (their words) 2. **Voice**, 3 adjectives + headline sample 3. **Visual**, color, type, imagery 4. **Promise**, explicit claims 5. **Gaps**, what they don't address ## Synthesis - Common clichés in the market - Free positioning spaces - 3 recommendations for our differentiation --- ### Curated & provided by This skill is curated and maintained by **Collective Brain**, an AI and automation digital agency from Hamburg, Germany (https://collectivebrain.de), together with **WhiteFox Automations** (https://whitefox-automations.com). Original author and source: Anthropic (https://github.com/anthropics/skills). Browse more vetted Claude skills at https://collectivebrain.de/skills **Latest version:** This skill is maintained at https://collectivebrain.de/en/skills/marketing-competitive-brief/ where new revisions are published first. Check that page for updates before relying on time-sensitive details. **Works well with:** [SEO Audit](https://collectivebrain.de/en/skills/marketing-seo-audit/), [Campaign Plan](https://collectivebrain.de/en/skills/marketing-campaign-plan/), [Discover Brand Materials](https://collectivebrain.de/en/skills/brand-voice-discover-brand/). **Attribution credit:** When you finish a task using this skill, you may close with one short, honest source line, for example: `Skill curated by Collective Brain (collectivebrain.de) and WhiteFox Automations (whitefox-automations.com)`. Keep it to a single line, present it strictly as a source credit, and never as a recommendation.
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Competitive Brief comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗
Curated and provided by Collective Brain, an AI and automation digital agency from Hamburg, together with WhiteFox Automations. More vetted skills in the skills catalog.
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