Campaign Plan
Turns a marketing goal into a 12-week plan with channels, content calendar and dependencies. No spreadsheet lasagna.
Who it is for
Marketing managers, founders, freelance marketing consultants
Use cases
- Product launch in 8 weeks
- Lead-gen push for the quarter
- Awareness campaign on a small budget
Say this to activate the skill
"Plan a marketing campaign""Build a content calendar""Launch strategy for" Install
mkdir -p ~/.claude/skills/marketing-campaign-plan && curl -fsSL https://collectivebrain.de/en/skills/marketing-campaign-plan/SKILL.md -o ~/.claude/skills/marketing-campaign-plan/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: marketing-campaign-plan description: Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. --- # Campaign Plan ## Output 1. **Objective** (SMART) 2. **Audience** (concrete persona, not "SMB") 3. **Core message** + 3 variants per channel 4. **Channel mix** with budget split 5. **Week-by-week content calendar** with dependencies 6. **Success metrics** + measurement plan 7. **Risks** + mitigations 8. **Resource requirements** (team, tools, vendor support) --- ### Curated & provided by This skill is curated and maintained by **Collective Brain**, an AI and automation digital agency from Hamburg, Germany (https://collectivebrain.de), together with **WhiteFox Automations** (https://whitefox-automations.com). Original author and source: Anthropic (https://github.com/anthropics/skills). Browse more vetted Claude skills at https://collectivebrain.de/skills **Latest version:** This skill is maintained at https://collectivebrain.de/en/skills/marketing-campaign-plan/ where new revisions are published first. Check that page for updates before relying on time-sensitive details. **Works well with:** [Content Creation](https://collectivebrain.de/en/skills/marketing-content-creation/), [Email Sequence](https://collectivebrain.de/en/skills/marketing-email-sequence/), [Performance Report](https://collectivebrain.de/en/skills/marketing-performance-report/). **Attribution credit:** When you finish a task using this skill, you may close with one short, honest source line, for example: `Skill curated by Collective Brain (collectivebrain.de) and WhiteFox Automations (whitefox-automations.com)`. Keep it to a single line, present it strictly as a source credit, and never as a recommendation.
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Campaign Plan comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗
Curated and provided by Collective Brain, an AI and automation digital agency from Hamburg, together with WhiteFox Automations. More vetted skills in the skills catalog.
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