Campaign Plan
Turns a marketing goal into a 12-week plan with channels, content calendar and dependencies. No spreadsheet lasagna.
Level ●● Intermediate
Saves Saves 1 to 2 days of planning marathon
Version v1.0
Updated 2026-04-12
Available in: claude-codecowork
Who it is for
Marketing managers, founders, freelance marketing consultants
Use cases
- Product launch in 8 weeks
- Lead-gen push for the quarter
- Awareness campaign on a small budget
Say this to activate the skill
"Plan a marketing campaign""Build a content calendar""Launch strategy for" Install
mkdir -p ~/.claude/skills/marketing-campaign-plan && curl -fsSL https://collectivebrain.de/en/skills/marketing-campaign-plan/SKILL.md -o ~/.claude/skills/marketing-campaign-plan/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: marketing-campaign-plan description: Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. --- # Campaign Plan ## Output 1. **Objective** (SMART) 2. **Audience** (concrete persona, not "SMB") 3. **Core message** + 3 variants per channel 4. **Channel mix** with budget split 5. **Week-by-week content calendar** with dependencies 6. **Success metrics** + measurement plan 7. **Risks** + mitigations 8. **Resource requirements** (team, tools, vendor support)
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Campaign Plan comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗