Performance Report
Translates marketing data into an executive story, with wins, misses and recommendations for the next period.
Level ●● Intermediate
Saves Saves 4 to 6 hours of reporting marathon
Version v1.0
Updated 2026-04-12
Available in: claude-codecowork
Who it is for
Marketing managers, heads of growth, agency accounts
Use cases
- Monthly or quarterly review
- Campaign wrap-up
- Stakeholder update for management
Say this to activate the skill
"Performance report for""Marketing review""What did this campaign deliver" Install
mkdir -p ~/.claude/skills/marketing-performance-report && curl -fsSL https://collectivebrain.de/en/skills/marketing-performance-report/SKILL.md -o ~/.claude/skills/marketing-performance-report/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: marketing-performance-report description: Build a marketing performance report with key metrics, trend analysis, wins and misses, and optimization recommendations. --- # Performance Report ## Structure 1. **Executive Summary** (5 lines max) 2. **KPIs vs target** (table, traffic-light coloring) 3. **What worked**, top 3 with reason 4. **What didn't**, top 3 with hypothesis 5. **Next period priorities**, 3 SMART next steps 6. **Appendix**, full data, methodology Write for a CFO, not for a marketing peer.
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Performance Report comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗