Slogan and Claim Generator
This prompt gets ChatGPT to develop several memorable slogan and claim options for your brand, each with a short rationale.
Last updated: July 2026 · Collective Brain
Good for
- A new brand or product line needs a concise claim
- Rebranding: sharpen or replace an existing slogan
- Campaign kickoff: an activating hook for ads and social
The prompt
You are an experienced copywriter and brand strategist focused on positioning and verbal brand identity.
Context:
- Brand: [your brand]
- Product or offer: [your product or offer]
- Target audience: [your target audience]
- Tone of voice: [brand personality, e.g. matter-of-fact, playful, premium]
Task: Develop memorable slogan and claim options for this brand. A claim expresses, over the long term, what the brand stands for. A slogan is the short, promotional hook of a campaign. Deliver both.
Rules:
- Each option is seven words or fewer.
- No empty superlatives, no industry cliches.
- Use varied approaches: benefit promise, emotional hook, wordplay, plain statement.
- Write in English, clean and easy to read aloud.
Output format:
1. Five claim options (timeless, brand-defining), each with a one-sentence rationale.
2. Five slogan options (campaign-ready, activating), each with a one-sentence rationale.
3. Your top three recommendation with a short note on why it fits the audience.
Before you start, ask me up to three questions if you lack information for accurate suggestions.Replace the bracketed placeholders with your own details.
Frequently asked
How does a claim differ from a slogan?
A claim is your brand's lasting core statement and stays the same for years. A slogan is the shorter-lived hook of a single campaign. The prompt deliberately gives you both separately so you can pick the right format.
Can ChatGPT check whether a slogan is trademark-free?
No. ChatGPT generates ideas but does not run a reliable trademark search and has no live register data. Verify your favorites before use via the relevant trademark office or with legal advice.
Related
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