A brand identity board from your logo, with ChatGPT
Upload your logo, paste this prompt and ChatGPT builds a complete brand board out of it: logo variants, colour, typography, applications and realistic mockups, presented like an international branding agency would. Free and ready to use.
ChatGPT only. This prompt is tuned for GPT-Image 2. In other image models such as Midjourney, Claude or Gemini the result will differ.
Last updated: July 2026 · Collective Brain
In four steps
How it works
Upload your logo
Open ChatGPT with GPT-Image 2 and upload your logo. Ideally a PNG with a transparent background and in good resolution.
Paste the prompt
Copy the prompt below and paste it right under your logo in the same message.
Generate the board
ChatGPT analyses your logo and builds a complete brand identity board out of it, presented like a real agency pitch.
Refine
One detail off? Ask for variants, a different colour mood or a specific mockup until it lands.
What the board delivers
A complete brand system, not just a logo
The prompt asks for everything a real brand presentation needs. From the logo system through colour and typography to applications and mockups.
The prompt
Copy it, paste into ChatGPT, add your logo
Use the uploaded logo as the single foundation for the entire brand identity.
First, analyse the logo down to the smallest detail before you begin designing. Interpret its formal language, proportions, visual personality, target audience, industry, brand positioning, emotional character, how premium it feels and its design language. Do not invent an identity. Develop everything logically out of the logo.
Then create a complete brand identity guideline board, the kind leading branding agencies such as Pentagram, Collins, Collective Brain, Porto Rocha, Base Design, JUT-SO, Strichpunkt, EIGA or Zeichen & Wunder would develop and present for a real client.
The result must not be a Canva template, a moodboard or a loose collection of individual elements. It must feel like a final presentation slide from a real branding process. High-end, strategic, sales-ready and at agency level.
CREATIVE DIRECTION
Act as the creative director of an international branding agency.
You are presenting the final brand system to a board, a CEO or a unicorn startup. Every design decision must be strategically justified.
Do not think like an image generator. Think like a senior brand designer.
The result should sit at the quality level of Behance Featured, Awwwards, Pentawards or an award-winning corporate design project.
Do not produce inspiration. Produce a finished brand presentation.
LAYOUT
Do not use a rigid grid.
Work with a high-end editorial layout.
Combine large hero areas with small information modules.
Use asymmetric compositions.
Work with content blocks of different sizes.
Create tension through scale, rhythm and hierarchy.
Use generous negative space.
The layout should look like a design publication or a high-end editorial, not like a PowerPoint presentation.
Every area should feel deliberately composed.
THE BRAND BOARD SHOULD CONTAIN
- Primary logo
- Secondary logo
- Icon and signet version
- Logo on light backgrounds
- Logo on dark backgrounds
- Colour palette
- HEX, RGB, CMYK and Pantone values
- Typography system
- Typographic hierarchy
- Logo clearspace
- Minimum sizes
- Grid system
- Pattern system
- Graphic elements developed from the logo
- Icon system
- Illustration style (if suitable)
- Photography style
- Tone of voice
- Brand values
- Design principles
- Do's and don'ts
- Responsive logo system
- Social media applications
- Website design
- Mobile app
- Business card
- Stationery
- Presentation template
- Merchandise
- Packaging (if suitable)
- Vehicle wrap (if suitable)
- Out-of-home advertising
- Motion design keyframes
- High-end realistic mockups
PHOTOGRAPHY STYLE
Use only high-end photographic imagery.
No generic stock photos.
No artificial-looking AI portraits.
The images should look like editorial shots from international campaigns.
Documentary. Authentic. Modern. Premium.
Architecture. People in real work situations. Natural light. High contrast. One consistent colour look. Timeless.
DESIGN STYLE
Minimalist. Editorial. Swiss design. Apple level. Pentagram level.
A lot of white space. Perfect alignment. Fine lines. Generous typography. Precise proportions. Clear information hierarchy. High-end materiality. Design-award level.
Luxurious, but never flashy. Modern, but timeless.
IMPORTANT RULES
The original logo must never be altered.
Logo proportions must never be distorted.
All graphic elements must be logically derivable from the logo.
No clipart. No generic icons. No cheap gradients. No exaggerated 3D effects. No Canva look. No random colours. No decorative elements without a strategic purpose. No cluttered layouts.
Every surface must be designed with intent.
GOAL
The final result must look as if it were being presented to a client for a corporate design project worth 50,000 to 250,000 euros.
The presentation should build trust, radiate competence and give the impression that there is an international premium company behind the brand.
The board must be so high-end that it could be published on Behance, Dribbble, LinkedIn or in a real brand pitch.Tip: upload the logo first, then paste the prompt into the same message.
Part of our free AI prompt library with 50+ prompts.
Frequently asked
Good to know
Does the prompt also work with Claude, Midjourney or Gemini?
The prompt is tuned specifically for GPT-Image 2 in ChatGPT. Other image models interpret it differently and the result is less predictable. For the level shown here, use ChatGPT.
Do I need a finished logo?
Yes. The prompt develops the whole identity out of your logo. Without a logo there is no foundation. A clean, well-resolved logo with a transparent background works best.
Can I use the result for my real brand?
As a starting point and for inspiration: yes. But an AI board does not replace real brand development. For binding brand guidelines, print-ready files, consistent execution across every channel and legal protection, you need real brand design.
Is the prompt free?
Yes. Copy, paste, use. If it helps you, we appreciate a mention of where you got it.
From idea to a real brand
An AI board is a start. A brand is more.
We build brand identities that do not just look good on a slide, but hold up consistently across website, content, film and campaign. When you are ready to turn your logo into a real brand, let's talk.