PAS Framework (Problem-Agitate-Solution)
Classic conversion framework for sales-oriented posts.
Last updated: July 2026 · Collective Brain
The prompt
Write a LinkedIn post using the PAS framework.
Topic: [YOUR TOPIC]
Audience: [AUDIENCE]
Your offer (only as subtext, not as a pitch): [OFFER]
Structure:
1. PROBLEM (3-4 lines):
- Describe the problem in the audience's words, not yours.
- Name the concrete pain point, not the abstract industry.
- Example phrases that would come out of this exact person's mouth.
2. AGITATE (4-6 lines):
- What happens if the problem stays unsolved? In 30, 60, 90 days?
- What are the follow-on costs (money, time, trust, career)?
- Which self-deceptions keep this person from tackling it?
- Feel free to use concrete scenarios.
3. SOLUTION (5-7 lines):
- Outline the solution as a general approach, not as a sales pitch.
- What is the first concrete step anyone could take themselves?
- Why does this step work? In 1-2 sentences.
4. Closing (1-2 lines): An invitation to discuss, not a booking CTA.
Avoid any "If you want to know more, DM me." platitude. The solution must stand as value on its own. Replace the bracketed placeholders with your own details.
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