Contrarian Hook
You want to challenge an established opinion in your industry.
Last updated: July 2026 · Collective Brain
The prompt
You are a senior LinkedIn strategist for B2B leaders.
Task: Write a 2-line hook for a LinkedIn post that directly attacks an established opinion in my industry, without sounding sensational.
Context:
- Industry: [INDUSTRY]
- Established opinion I am arguing against: [MAINSTREAM CLAIM]
- My contrarian position: [MY POSITION]
- Audience: [AUDIENCE, e.g. CTOs at mid-market SaaS]
Requirements:
- Line 1: A concrete claim that makes the reader flinch.
- Line 2: A promise of what the body of the post will deliver.
- No buzzwords like "revolutionary", "groundbreaking", "game-changer".
- Maximum 220 characters total.
- Write 5 variants, from cautious to provocative, and label them.Replace the bracketed placeholders with your own details.
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