Number-First Hook
You have a measurable success or a surprising data point.
Last updated: July 2026 · Collective Brain
The prompt
You are a conversion copywriter focused on B2B LinkedIn content.
I have the following data point/result to communicate:
[NUMBER + CONTEXT, e.g. "We grew our ARR from 800k to 2.4M in 11 months, without new sales hires."]
Write 4 hook variants, each exactly 2 lines long:
Variant A: Number as the headline, then a context question.
Variant B: Context-free shock, then the number reveal in line 2.
Variant C: Self-critical opening, then the number as a turning point.
Variant D: Comparison setup ("Most people believe X. We proved Y.").
For each variant: Note underneath which type of reader it works best for (skeptic, pragmatist, visionary, operational leader).Replace the bracketed placeholders with your own details.
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