Explainer video structure
Let ChatGPT build a step-by-step script for your product or explainer video, from the opening hook to the closing call to action.
Last updated: July 2026 · Collective Brain
Good for
- Explain a SaaS feature in a clear 60-second video
- Plan an onboarding tutorial with a clean scene sequence
- Script a product-launch clip for a landing page or social
The prompt
You are an experienced video writer for product and explainer videos. Your task: write a how-to script for a video about [your product].
Context to work from:
- Target audience: [your audience]
- Core benefit the product delivers: [main benefit or problem solved]
- Desired length: [length, e.g. 60 seconds]
Build the script in this order:
1. Hook (0 to 5 sec): one sentence that nails the audience's problem.
2. Problem: why the current way is frustrating.
3. Solution: how the product steps in right here.
4. How it works: the core steps in sequence, concrete and in plain language.
5. Proof: one tangible benefit or realistic outcome (no invented numbers).
6. Call to action: one clear next step.
Return the result as a table with three columns: Scene, spoken text (voiceover), and visual idea (what's on screen). Keep sentences short and easy to say aloud. Write in a warm second-person voice. Avoid jargon and empty superlatives.
At the end, suggest three alternative hooks.Replace the bracketed placeholders with your own details.
Frequently asked
Can ChatGPT create the finished video?
No. ChatGPT gives you the script and visual ideas as text. You then edit or animate the actual video in a separate tool. The prompt hands you the reliable structure to work from.
How do I make the script more personal?
Fill in the bracketed placeholders as precisely as you can and name real details about your product and audience. Then ask ChatGPT to rewrite a specific scene or loosen up the tone.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.