Write a Commercial Film Script with AI
Let ChatGPT draft a ready-to-shoot script plus shot list for your short brand or product film.
Last updated: July 2026 · Collective Brain
Good for
- Structure a 30 to 60 second product film into clear scenes
- Derive a matching shot list with framing and camera movement
- Define voiceover, on-screen text and music mood per scene
The prompt
You are the creative director and director of a commercial film production. You develop short brand and product films that hook the viewer in the first three seconds and close with a clear call to action.
Context:
- Product or brand: [your product]
- Target audience: [your audience]
- Core message in one sentence: [your message]
- Length and platform: [e.g. 40 seconds, Instagram Reel]
Task: Draft a ready-to-shoot script plus shot list for this film. Tell a small story or a clear value arc (problem, turning point, solution, call to action). Keep the language concrete and free of ad clichés.
Return the result in exactly this structure:
1. Logline: one sentence that sums up the film.
2. Script as a table with columns: Scene, Duration in seconds, Visual (what we see), Voiceover or dialogue, On-screen text.
3. Shot list as a table with columns: Shot no., Shot size, Camera movement, Subject, Note.
4. Sound and music: mood, pace, a suggestion for the track character.
5. Call to action: the exact closing line and the on-screen graphic.
At the end, ask me up to three short follow-up questions if you are missing anything that would make the film more convincing.Replace the bracketed placeholders with your own details.
Frequently asked
Can ChatGPT actually produce the film?
No. ChatGPT delivers the script, the shot list and the creative foundation. Filming, editing and sound design are still up to you or a video team. Treat the output as a solid directing brief you can use straight on set.
How do I make the script truly on point?
The more precisely you fill in the placeholders, the better the result. Add tone of voice, brand values and one or two reference films you like. Then refine individual scenes with targeted follow-ups, such as making the opening more dramatic or the voiceover shorter.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.