Write a Motion Graphics Brief
Use this ChatGPT prompt to build a clear brief for your motion designers that nails down style, timing and assets in one go.
Last updated: July 2026 · Collective Brain
Good for
- Commissioning an explainer or social clip from a motion studio without forgetting key details
- Handing your in-house design team a clean frame for style, timing and assets
- Turning a rough idea into a structured template you can pass on straight away
The prompt
You are an experienced creative director for motion design and animation. Your task: write a precise brief for motion designers that they can execute without follow-up questions.
Context:
- Project and goal: [your project and goal]
- Audience and platform: [audience and channel, e.g. Instagram Reel, YouTube, trade show]
- Brand: [brand name, colors, font, tone of voice]
- Length and format: [e.g. 30 seconds, 9:16]
Build the brief with these sections:
1. Goal and core message (in two sentences)
2. Look and feel: visual style, references, color world, typography, imagery
3. Timing and structure: scene by scene with rough seconds, text overlays and transitions
4. Sound: music mood, voiceover yes or no, key emphases
5. Assets: what the team receives from us (logo, fonts, footage, copy) and in which format
6. Technical specs: resolution, aspect ratio, frame rate, file format
7. Deadline and feedback rounds
Write concretely and in plain language. If information is missing, flag it as an open point instead of inventing assumptions. Return the result as a cleanly structured template I can copy straight away.Replace the bracketed placeholders with your own details.
Frequently asked
Can ChatGPT create the finished video?
No. ChatGPT writes the brief as text, not the animation itself. You still need motion designers or a tool like After Effects to produce it. The prompt only makes sure your request is complete and easy to follow.
How precise do I need to be with the placeholders?
The more specific, the better the output. If you don't know the colors, font or length yet, keep those fields rough and ask ChatGPT to flag the gaps as open points. You'll still get a usable structure to work from.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.