Before-After Client Story
You want to tell a case study without sounding like sales.
Last updated: July 2026 · Collective Brain
The prompt
Tell a client story as a LinkedIn post, so that it reads like a story, not like a case study.
Client: [INDUSTRY, SIZE, ANONYMIZED IF NEEDED]
Starting situation: [PROBLEM IN CONCRETE WORDS]
What we did: [3-5 CONCRETE STEPS]
Result: [NUMBER + TIME FRAME]
Format:
1. Setup (3 sentences): Put the reader in the client's situation before the engagement. Use the client's emotional words, not marketing language.
2. Tipping point (1 sentence): What was the moment it became clear things could not continue this way?
3. What we did (5 numbered lines): concrete steps, no platitudes.
4. Result (2 sentences): Number + a statement about what changed for the client personally.
5. Closing observation (2 sentences): A generalizable lesson for others in a comparable situation.
No direct sales CTAs. No logos. No "feel free to message me". The story has to stand on its own.Replace the bracketed placeholders with your own details.
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