Open-Loop Framework
You want readers to stay until the very last line.
Last updated: July 2026 · Collective Brain
The prompt
Build a LinkedIn post using the open-loop principle.
Topic: [TOPIC]
The one key sentence that resolves the whole post (comes only at the end): [RESOLUTION]
Audience: [AUDIENCE]
Format:
1. Hook (2 lines): Pose a question or make a claim whose answer stays open.
2. Mini cliffhanger 1 (2-3 lines): Sketch a detail or observation that belongs to the resolution, but reveal nothing.
3. Mini cliffhanger 2 (2-3 lines): Another detail that raises the tension.
4. False lead (2 lines): An obvious but wrong resolution, which you then disprove yourself.
5. Resolution (3-4 lines): Deliver the key sentence and make clear why exactly this resolution is the right one.
6. Takeaway (1 line): What readers should now do with the information.
Rules:
- No cliffhanger markers like "But then ...".
- Separate each section with a blank line.
- Total: 800-1400 characters, otherwise the reader drops off.Replace the bracketed placeholders with your own details.
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