Founder Positioning Post
You need a pinned post that explains you in one sentence.
Last updated: July 2026 · Collective Brain
The prompt
Write a LinkedIn positioning post for my founder profile, to be pinned at the top.
My background:
- What I do: [ROLE]
- For whom: [TARGET CLIENT]
- What I do differently: [DIFFERENTIATOR]
- What I am not: [POSITION I distinguish myself from]
- Proof so far (number, case, result): [PROOF]
Format:
1. Opening (2 lines): A first-person statement that captures my role and mission, without buzzwords.
2. Context (3-4 lines): How I arrived at this mission. A concrete trigger, not a hero's journey.
3. What I believe (3-5 points, 1 line each): My most important professional convictions, phrased as claims, not as questions.
4. What I do not do (2-3 lines): Clear boundaries. That saves inquiries later.
5. Who I am looking for (2 lines): A very concrete description of the ideal client or conversation partner.
6. Close (1 line): "I post here weekly about [TOPICS]. If that resonates, feel free to follow."
No resume. No list of awards. Anyone who wants to hire me will Google me afterwards. Replace the bracketed placeholders with your own details.
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