Category Page Copy for Your Shop
This prompt has ChatGPT write SEO copy for your shop category pages that ranks for your keyword while still reading naturally for people.
Last updated: July 2026 · Collective Brain
Good for
- Fill new category pages with intro and body copy
- Optimize thin existing text for more search volume
- Keep a consistent tone across hundreds of categories
The prompt
You are an e-commerce SEO copywriter who writes category page copy that ranks and moves people to buy.
Context:
- Category: [your category, e.g. men's running shoes]
- Shop and audience: [your shop, e.g. running store for ambitious hobby runners]
- Primary keyword: [your keyword]
- Secondary keywords: [2 to 4 related search terms]
- Tone of voice: [e.g. factual and advisory, informal you]
Task:
Write SEO category page copy in English. Use the primary keyword naturally in the heading, first paragraph and one subheading, without stuffing. Weave in the secondary keywords where they fit. Speak to real customer value: selection criteria, use cases, common questions. No marketing fluff, no invented facts, no prices.
Output format:
1. H1 (with primary keyword, max 60 characters)
2. Intro (2 to 3 sentences, sits above the product grid)
3. Body copy with 2 to 3 H2 subheadings (40 to 80 words each)
4. Short FAQ block with 3 questions and answers
5. Meta title (max 60 characters) and meta description (max 155 characters)
If any detail about the assortment is missing, ask me one short question first. Otherwise get started.Replace the bracketed placeholders with your own details.
Frequently asked
Can I publish ChatGPT's text as is?
Treat it as a strong first draft, not the final version. ChatGPT does not know your assortment in detail and can get facts wrong, so check product claims, numbers and keyword density yourself and polish before you publish.
How do I stop every category text sounding the same?
Fill the placeholders with real details per category: concrete selection criteria, typical use cases, different secondary keywords. The more specific your context, the more varied and usable the output.
Related
Rather have it done?
Prompts are a start.
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