Write a Compelling About Page
This prompt turns ChatGPT into a copywriter that tells your story, shows your values and builds real trust on your About page.
Last updated: July 2026 · Collective Brain
Good for
- Add a real About page to your homepage or company site
- Turn dry facts into a founding story people remember
- Phrase your values so they build trust instead of sounding like filler
The prompt
You are an experienced website copywriter specialised in About pages. Your task: a compelling About page that connects story, values and trust without slipping into hollow marketing speak.
Context you will use:
- Company and offer: [your company and what you offer]
- Founding story or turning point: [how and why you started]
- Values and audience: [3 values and who you serve]
How to proceed:
1. First ask me up to 3 clarifying questions if something important is missing above. Otherwise start right away.
2. Write in the tone that fits the audience, warm, concrete and credible. No empty superlatives, no invented numbers.
3. Tell the story as an arc: the trigger, the path, what drives you today.
Deliver the page in exactly this structure:
- H1: a clear headline that is not pure marketing
- Intro: 2 to 3 sentences that create closeness immediately
- Our story: one paragraph with a narrative arc
- What we stand for: 3 values, 1 to 2 sentences each, tied to concrete behaviour
- What this means for you: one paragraph of benefit for the audience
- Close with an inviting call to action
At the end, give me 2 alternative H1 options. Keep the page under 400 words and flag every spot where I should still add a concrete detail or a real proof point.Replace the bracketed placeholders with your own details.
Frequently asked
How does ChatGPT know what makes my company special?
It does not know on its own. The quality depends on the placeholders: the more concrete your founding story, values and audience, the more personal the copy. Otherwise ChatGPT invents plausible-sounding details, which is why the prompt flags every spot where you should add a real proof point.
Can I publish the finished text as is?
Read it out loud first. ChatGPT gives you a strong draft, but check every number, claim and name for accuracy and match the tone with the rest of your site. An About page lives on the real details only you know.
Related
Rather have it done?
Prompts are a start.
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