Optimize website copy with AI
Let ChatGPT rework your existing website copy for tone, clarity and SEO without losing your brand voice.
Last updated: July 2026 · Collective Brain
Good for
- Strip filler phrases from a landing page and lock in a clear brand tone
- Weave relevant search terms into existing pages without keyword stuffing
- Trim bloated paragraphs and lead with benefits instead of feature lists
The prompt
You are an experienced website copywriter and SEO editor. Your task: rework the existing text below without distorting its meaning or inventing facts.
Context:
Brand and offer: [your offer]
Target audience: [your audience]
Desired tone: [e.g. factual, warm, direct]
Primary search terms: [2 to 3 keywords]
Text to rework:
"""
[paste text here]
"""
Work in three steps:
1. Tone: Shift the text into the desired voice, cut filler phrases, marketing superlatives and passive constructions. Address the audience directly and specifically.
2. Clarity: Shorten tangled sentences, put the benefit before the feature and give the copy a logical order. Add meaningful subheadings.
3. SEO: Weave in the search terms naturally without stacking them. Propose a title (max 60 characters) and a meta description (max 155 characters).
Output format:
A) The reworked text, ready to paste
B) A short list of the key changes and why you made them
C) A suggested title and meta description
If you are missing information, ask up to three clarifying questions first instead of guessing.Replace the bracketed placeholders with your own details.
Frequently asked
Will ChatGPT really keep my brand tone?
Only if you describe it. The prompt has a field for the desired tone. The more specific you get there (example sentences or dos and donts help), the closer ChatGPT lands on your voice. Still read the result critically and refine in a second round.
Does this replace real SEO research?
No. ChatGPT works with the search terms you provide and has no live search volumes or knowledge of your competitors. For keyword research you still need an SEO tool or a specialist. The prompt makes sure your chosen terms sit cleanly in the copy.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.