Challenge
The university's corporate design, last conceived in 2013, felt dated and could not keep up with new digital demands. It needed a consistent, digital brand identity. Our approach was a brand system that turns strategy, co-creation and high-quality building blocks into a living whole, with visual and verbal rules that give orientation and still leave room.
Process
We developed the identity together with the university. Across workshops with the board, communications, faculties and students we sharpened ambition, values and use cases, grounded in audience and regional research, then ran design sprints with prototyping, usability tests and feedback loops. An interdisciplinary team worked hand in hand with the in-house marketing team.
Solution
A fresh, modern identity that is approachable, clear and future-facing. The system ships with a comprehensive styleguide, structured libraries and templates for print, digital and office, so design becomes the shared language of the whole organisation, understood and lived day to day.
Services
