Brand Voice Guidelines Generator
Turns sales call transcripts, Notion docs, or a handful of examples into a binding voice guide, in 30 minutes instead of 30 days.
Level ●● Intermediate
Saves 20 to 40 hours of workshop preparation
Version v1.0
Updated 2026-04-12
Available in: claude-codecowork
Who it is for
Marketing lead during a rebrand, founder before the first hire, agency in an onboarding
Use cases
- Analyze 10 Gong sales call transcripts and extract the brand voice from them.
- Derive the tone of voice code from existing LinkedIn posts and newsletters.
- Turn a discovery report from the Discover Brand skill into real guidelines.
Say this to activate the skill
"Generate brand guidelines from these calls""Build a style guide""Extract our brand voice" Install
mkdir -p ~/.claude/skills/brand-voice-guideline-generation && curl -fsSL https://collectivebrain.de/en/skills/brand-voice-guideline-generation/SKILL.md -o ~/.claude/skills/brand-voice-guideline-generation/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: brand-voice-guideline-generation description: Generates brand voice guidelines from documents, transcripts, discovery reports, or any combination. Use when the user asks to "generate brand guidelines", "create a style guide", or uploads brand source material. --- # Brand Voice Guidelines Generation Process input sources to produce a brand voice document with: 1. **Voice attributes**, 3 spectrum dimensions (e.g., "Clear, but not sterile") 2. **Lexicon**, approved phrases + forbidden terms 3. **Sentence rules**, length, active/passive, address (informal/formal) 4. **Examples**, 3x "sounds like us" + 3x counter-examples with explanation 5. **Open questions** flagged for stakeholder input For heavy parsing across many sources, delegate to: - conversation-analysis agent (Gong calls, meeting transcripts) - document-analysis agent (Notion, Docs, brand decks) - quality-assurance agent (validate completeness + PII before delivery)
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Brand Voice Guidelines Generator comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗