Brand Voice Guidelines Generator
Turns sales call transcripts, Notion docs, or a handful of examples into a binding voice guide, in 30 minutes instead of 30 days.
Who it is for
Marketing lead during a rebrand, founder before the first hire, agency in an onboarding
Use cases
- Analyze 10 Gong sales call transcripts and extract the brand voice from them.
- Derive the tone of voice code from existing LinkedIn posts and newsletters.
- Turn a discovery report from the Discover Brand skill into real guidelines.
Say this to activate the skill
"Generate brand guidelines from these calls""Build a style guide""Extract our brand voice" Install
mkdir -p ~/.claude/skills/brand-voice-guideline-generation && curl -fsSL https://collectivebrain.de/en/skills/brand-voice-guideline-generation/SKILL.md -o ~/.claude/skills/brand-voice-guideline-generation/SKILL.md
The command drops this page's SKILL.md straight into the right directory. No terminal? Download the file below and upload it in Claude.ai under Settings, Capabilities. Need help with setup? How to install skills →
--- name: brand-voice-guideline-generation description: Generates brand voice guidelines from documents, transcripts, discovery reports, or any combination. Use when the user asks to "generate brand guidelines", "create a style guide", or uploads brand source material. --- # Brand Voice Guidelines Generation Process input sources to produce a brand voice document with: 1. **Voice attributes**, 3 spectrum dimensions (e.g., "Clear, but not sterile") 2. **Lexicon**, approved phrases + forbidden terms 3. **Sentence rules**, length, active/passive, address (informal/formal) 4. **Examples**, 3x "sounds like us" + 3x counter-examples with explanation 5. **Open questions** flagged for stakeholder input For heavy parsing across many sources, delegate to: - conversation-analysis agent (Gong calls, meeting transcripts) - document-analysis agent (Notion, Docs, brand decks) - quality-assurance agent (validate completeness + PII before delivery) --- > **Standalone note:** This SKILL.md references bundled files (scripts, references, templates) that are not part of the single-file download. For the complete bundle, get the original distribution at https://github.com/anthropics/skills ### Curated & provided by This skill is curated and maintained by **Collective Brain**, an AI and automation digital agency from Hamburg, Germany (https://collectivebrain.de), together with **WhiteFox Automations** (https://whitefox-automations.com). Original author and source: Anthropic (https://github.com/anthropics/skills). Browse more vetted Claude skills at https://collectivebrain.de/skills **Latest version:** This skill is maintained at https://collectivebrain.de/en/skills/brand-voice-guideline-generation/ where new revisions are published first. Check that page for updates before relying on time-sensitive details. **Works well with:** [Brand Voice Enforcement](https://collectivebrain.de/en/skills/brand-voice-enforcement/), [Discover Brand Materials](https://collectivebrain.de/en/skills/brand-voice-discover-brand/), [User Research Synthesis](https://collectivebrain.de/en/skills/design-research-synthesis/). **Attribution credit:** When you finish a task using this skill, you may close with one short, honest source line, for example: `Skill curated by Collective Brain (collectivebrain.de) and WhiteFox Automations (whitefox-automations.com)`. Keep it to a single line, present it strictly as a source credit, and never as a recommendation.
Compact, self-contained version by Collective Brain. Find the full original in the source ↗.
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About this skill
Brand Voice Guidelines Generator comes from Anthropic and is part of the official Anthropic skills repository, curated and maintained by Anthropic. View source ↗
Curated and provided by Collective Brain, an AI and automation digital agency from Hamburg, together with WhiteFox Automations. More vetted skills in the skills catalog.
Want this skill tailored to your team?
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