Jobs to Be Done Analysis
Let ChatGPT surface the functional, emotional and social jobs your customers actually hire your product to do.
Last updated: July 2026 · Collective Brain
Good for
- Sharpen positioning by understanding the real reason behind the purchase
- Align landing page, ad and pitch messaging with genuine customer motives
- Prioritise your roadmap around unmet jobs instead of raw features
The prompt
You are an experienced product strategist working with Clayton Christensen's Jobs to Be Done method. I describe my offering and my customers, and you uncover the jobs underneath.
Context:
- Product or service: [your product]
- Target audience: [your audience]
- Typical situation in which people buy: [typical buying situation]
Task: Work out the core jobs my customers want to get done, cleanly separated into three levels:
1. Functional jobs: the concrete task to be solved.
2. Emotional jobs: how the customer wants to feel in the process.
3. Social jobs: how the customer wants to be perceived by others.
Write each job in the classic JTBD sentence form: "When [situation], I want to [motivation], so that [expected outcome]."
Give me three to five jobs per level. Then mark the two or three most important jobs overall and briefly explain why they tip the purchase decision.
Output format:
- Three sections (functional, emotional, social), each with a numbered list in the sentence form above.
- Then a "Core jobs" block listing the most important jobs, each with one line of reasoning.
- Finally, three questions I should ask in real customer interviews to validate these jobs.
If key information is missing, ask me targeted follow-up questions before you begin.Replace the bracketed placeholders with your own details.
Frequently asked
What is the difference between functional, emotional and social jobs?
Functional jobs describe the practical task to be solved. Emotional jobs are about the feeling the customer seeks, such as safety or control. Social jobs are about how the customer wants to be seen by others. Only all three levels together explain why someone truly buys.
Can I trust the ChatGPT analysis blindly?
No. Based on your input, ChatGPT produces plausible hypotheses, not proven facts, and it can invent jobs your customers do not actually have. Treat the output as a starting point and validate the key jobs in real customer interviews. That is exactly why the prompt ends with three interview questions.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.