Performance Marketing Case · studiomuc · Frankfurt am Main

From near zero to full occupancy in under a year.

In early 2021, more than 380 serviced apartments stood almost empty. Then came Google Ads, SEO and a header film that books. Today the case counts over 30,000 enquiries.

See the numbers Our performance marketing

  • 0+ Enquiries via Google Ads
  • ≈ 0 % Occupancy at takeover in 2021
  • < 12 months to full occupancy
  • 380+ Serviced apartments in Frankfurt

Enquiries via Google Ads since campaign launch, as of 2026.

The starting point

380 apartments. Occupancy at takeover: almost zero.

In early 2021, studiomuc launched more than 380 luxury serviced apartments in Frankfurt am Main. When we took the project over from the previous agency, occupancy was near zero. Our brief: change that as fast as possible.

studiomuc website on iPhone: mobile booking flow for the serviced apartments in Frankfurt
The plan

A website built as a booking machine.

Big goal, big plan: a new communication direction, new landing pages, films, web tracking, UX design, SEO and a sharp focus on Google Ads. The website was fully reworked and extended exactly where it brings enquiries.

  • Google Ads (SEA)
  • SEO
  • Header film & case films
  • Landing pages
  • Sales psychology
  • UX design
  • Web tracking
  • Website & CMS
  • Copy & editing
studiomuc landing page on a tablet: apartment overview on the new website
Sales psychology

Psychology that books.

Pretty pictures are not enough. To turn visitors into tenants, we built the site consistently around psychological sales triggers.

  1. Scarcity

    Make availability visible. When people see that apartments are running low, they decide sooner rather than later.

  2. Urgency

    Offers with an end date give the final nudge. The Upgrade Weeks from the header film are exactly that kind of mechanic.

  3. Social proof

    Real residents, real images, real voices instead of stock. Full houses convince more than any claim.

  4. Focus

    One page, one goal: the enquiry. Every section leads to the form, nothing distracts from the next step.

The original, to watch: the header film from studiomuc.de, conceived and produced by Collective Brain. 48 seconds that turn visitors into enquiries. Hit play.
The result

Fresh enquiries every day. To this day.

The Google campaigns run sustainably and deliver fresh enquiries for the long-stay apartments every day. With ongoing optimisation and the BiddingLab AI, we cut ad spend further on top. studiomuc Frankfurt was fully booked in under a year. To date, more than 30,000 enquiries have come in via Google Ads.

This is how we work for you too: Performance Marketing and Web Development at Collective Brain.

Overview of the new studiomuc website: home page, apartment pages and landing pages

Want full occupancy too?

Talk to us about your project. We will show you what Google Ads, SEO and the right website can get out of it for you.

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Sister brand for AI automation & workflow building: WhiteFox Automations · strategy & consulting stay with Collective Brain, built solutions come from WhiteFox.