Challenge
A new direct flight between Hamburg and New York. The route needed posters across Hamburg with high reach.
Process
Together we defined the poster content and goals, then briefed our creative network of 9,000 freelancers. Within hours, over 100 drafts arrived from around the world. We picked the best and finalised it.
Solution
Within days Hamburg Airport could show its new direct flight on nearly 30 posters. Crowdsourcing delivered both variety and quality, and the finals ran on billboards across the city.
Services
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