Challenge
HAM Hype set out to bring the city of Hamburg and its rich business culture closer to airline route decision-makers, with an innovative corporate design that also works beyond the airport's own brand.
Process
Every campaign starts with an idea. With the aviation marketing team we defined the message, the look and the goals, then commissioned our international creative network. Within days, crowdsourcing delivered 50 designs to choose from.
Solution
Within days the team could present itself in a new corporate design from head to toe, adapted for LinkedIn, email, social and print, including animated banners on travel portals. Let the hype continue.
Services
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