Challenge
Marcus Teterra, partner at Geldwerk, has made forward-looking financial advice his passion. The film needed to win new clients' trust and bring his personality closer: who he is, how he came to the work, and what defines his approach.
Process
A good film is well planned. We start with a pre-interview to define who and what the film should reach, analyse the audience together and shape the message. Only once direction and goals are set do we move to concept and production.
Solution
The film introduces Marcus and his work in a personal way, giving prospects private insight into his advice and the values behind it, and carrying trust and competence on an emotional level, exactly what people want to feel before choosing an adviser.
Services
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