Challenge
For Helene Fischer's new album "Rausch", Amazon Music wanted to see design options the very next day. The final artwork would run on 20 trucks touring Germany as the centre of a fan competition: find a truck, post a photo with the campaign hashtag, win a signed box.
Process
The client wanted 3D truck designs. Our team worked through the night to present on time, delivering four variants of Helene Fischer and the new album, three in 3D and one in 2D.
Solution
The 2D design won. It toured Germany on 20 trucks, driving high reach and visibility, while the competition earned strong attention in the media and among fans.
Services
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