Interne Kommunikation

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---
name: internal-comms
description: "Self-contained toolkit for writing internal company communications with all format guidelines included inline. Claude should use this skill whenever asked to write any internal communication: 3P updates (Progress, Plans, Problems), status reports, project updates, leadership updates, company newsletters, FAQ digests or FAQ answers, incident reports, or other internal announcements and memos."
license: Complete terms in LICENSE.txt
---

# Internal Comms

Write internal company communications in the formats teams actually use. This file is fully self-contained: every format guideline is included inline, no extra files are needed.

## When to use this skill

Use this skill whenever you are asked to write internal communications, including:

- 3P updates (Progress, Plans, Problems)
- Status reports and project updates
- Leadership updates
- Company newsletters
- FAQ digests and FAQ answers
- Incident reports
- Any other internal announcement or memo

## How to use this skill

1. **Identify the communication type** from the request and pick the matching format guideline below.
2. **Clarify scope**: confirm the team or project name, the audience, and the time period covered (usually the past week for progress, the next week for plans).
3. **Gather information.** Pull from available sources when you have access: Slack posts with many reactions or replies, widely viewed documents, emails with broad distribution, and calendar events with large attendee lists such as all-hands or product reviews. If you have no tool access, ask the user for the points they want covered and focus on formatting.
4. **Draft the update** following the format's structure and tone rules exactly.
5. **Review**: keep it concise, data-driven, and skimmable. Cut anything the audience does not need.

If the communication type does not match any guideline below, use the general principles at the end and ask the user about audience, purpose, tone, and formatting requirements before drafting.

## Format guidelines

### 1. 3P update (Progress, Plans, Problems)

**Purpose and audience.** A weekly team update for executives, leadership, and teammates with some but not deep context. It must be readable in 30 to 60 seconds.

**Content rules.**

- Progress: what the team accomplished in the past period. Focus on things shipped, milestones reached, deals closed.
- Plans: what the team will do next period. Focus on top priorities only.
- Problems: anything slowing the team down, such as blockers, bugs, staffing gaps, or lost deals.
- Scale granularity to team size: a small team lists concrete features, a whole company lists meaty items like "hired 20 people" or "closed 10 new deals".
- Each section is 1 to 3 sentences. Data-driven, include metrics where possible. Matter-of-fact tone, not prose-heavy.
- Always confirm the team name before writing. Ask if it is not specified.

**Format (strict, never deviate).** Pick one emoji that captures the vibe of the team and the update.

```
[emoji] [Team Name] (dates covered, usually one week)
Progress: [1-3 sentences]
Plans: [1-3 sentences]
Problems: [1-3 sentences]
```

**Example skeleton.**

```
🚀 Mobile Team (Jan 6 to Jan 10)
Progress: Shipped offline mode to 100% of iOS users, crash rate down 12% week over week.
Plans: Start the Android rollout and finalize the Q1 roadmap with design.
Problems: Two open Sev-2 bugs are blocking the beta, and we are one engineer short until February.
```

### 2. Company newsletter

**Purpose and audience.** A company-wide summary of the past week or month, sent via Slack and email, so it must be consumable in both. Target length is roughly 20 to 25 bullet points.

**Content rules.**

- Write in the "we" voice, you are part of the company: "we shipped", "we closed".
- Each bullet is 1 to 2 sentences at most.
- Link generously: relevant documents, prominent Slack messages from announce channels and executives, company-wide emails, and external press.
- Group bullets into themed sections so different areas of the company are represented, for example product development, go to market, and recruiting, or internal news and external news.
- Prioritize company-wide impact: leadership announcements, major milestones, information affecting most employees, external recognition.
- Avoid granular team-level detail (that belongs in 3Ps), items relevant only to small groups, and anything already communicated.

**Example skeleton.**

```
:megaphone: Company Announcements
- We closed our Series C, details in the CEO's note in #announcements.
- New parental leave policy starts March 1, see the People team doc.

:dart: Progress on Priorities
- Product: we shipped the new onboarding flow to all users.
- Go to market: we signed 4 enterprise deals, the largest in company history.

:pillar: Leadership Updates
- Post or memo 1 with link
- Post or memo 2 with link

:thread: Social and External
- TechCrunch covered our launch, link.
```

### 3. FAQ digest

**Purpose and audience.** Summarize the questions many employees are asking so the whole company stays informed and aligned. Two jobs only: find the questions that confuse a large portion of the employee base, and give each one a short, well-sourced answer.

**Content rules.**

- Look for questions with broad relevance: recent corporate events such as fundraising or new executives, upcoming launches, hiring progress, changes to vision or focus.
- Be holistic: capture the whole company, not just the requester's team.
- Base answers on official communications where possible, and link to authoritative sources.
- If information is uncertain, say so clearly. Flag questions that need an executive or official response instead of guessing.
- Tone: professional but approachable.

**Format (per item).**

```
- *Question*: [one sentence]
- *Answer*: [1-2 sentences, with a link to the source where possible]
```

**Example skeleton.**

```
- *Question*: When does the new office open?
- *Answer*: The move is planned for March 3. Details are in the Workplace FAQ linked in #announcements.
```

### 4. Status report / project update

**Purpose and audience.** A periodic report on one project or workstream for stakeholders who need to track health and progress without attending every meeting.

**Content rules.**

- Lead with an explicit health signal (on track, at risk, off track) and a one-sentence summary. The most important information comes first.
- Use short bullets, active voice, and concrete numbers or dates.
- Separate what happened from what happens next, and always name risks and asks explicitly so nothing hides in prose.

**Example skeleton.**

```
Project Atlas, status update (week of Jan 6)
Status: On track
Summary: Migration is 70% complete, launch date of Feb 15 holds.

Done this period:
- Migrated 3 of 5 services to the new cluster.

Next period:
- Migrate the remaining 2 services and run the load test.

Risks and blockers:
- Vendor API quota may delay the load test, mitigation in discussion.

Asks:
- Need a decision on the rollback window by Friday.
```

### 5. Leadership update

**Purpose and audience.** A memo from a leader (or on a leader's behalf) to a broad audience, explaining direction, decisions, or results and what they mean for teams.

**Content rules.**

- Open with a TL;DR of 2 to 3 sentences, readers should get the core message without scrolling.
- Then give context, the decision or change, and what it means for each affected group.
- Be candid and direct, avoid corporate filler. Explain the "why", not just the "what".
- Close with clear next steps or asks, and where to ask questions.

**Example skeleton.**

```
Subject: Refocusing our Q2 roadmap

TL;DR: We are pausing project X to concentrate on Y, effective next sprint. No role changes, timelines for Y move up by six weeks.

Why: [2-4 sentences of context and reasoning]
What changes: [bullets per team or area]
What does not change: [1-2 bullets]
Next steps: [owners and dates]
Questions: ask in #q2-roadmap or bring them to the next all-hands.
```

### 6. Incident report

**Purpose and audience.** A factual record of an outage or serious issue for both technical and non-technical readers. The goal is shared understanding and prevention, not blame.

**Content rules.**

- State severity, user impact, and current status up front.
- Keep the timeline factual with timestamps, no speculation.
- Describe root cause plainly, blameless tone throughout.
- Every action item gets an owner and a due date.

**Example skeleton.**

```
Incident report: API outage on Jan 12
Severity: Sev-1 | Status: Resolved
Impact: API errors for ~40% of requests, 14:02 to 14:47 UTC.

Timeline:
- 14:02 Alerts fire on error rate.
- 14:10 Incident declared, rollback started.
- 14:47 Error rate back to baseline.

Root cause: A config change removed the connection pool limit, exhausting database connections.
What went well: Fast detection and rollback.
Action items:
- Add config validation to the deploy pipeline (owner, date).
- Add alerting on connection pool saturation (owner, date).
```

### 7. Anything else (general principles)

For internal communication that fits none of the formats above, first ask the user about the target audience, the purpose, the desired tone (formal, casual, urgent, informational), and any formatting requirements. Then apply these principles:

- Be clear and concise.
- Use active voice.
- Put the most important information first.
- Include relevant links and references.
- Match the company's communication style.

## Keywords

3P updates, status report, project update, leadership update, company newsletter, company comms, weekly update, FAQ, incident report, postmortem, internal announcement

---

### Curated & provided by

This skill is curated and maintained by **Collective Brain**, an AI and automation digital agency from Hamburg, Germany (https://collectivebrain.de), together with **WhiteFox Automations** (https://whitefox-automations.com). Original author and source: Anthropic (https://github.com/anthropics/skills/tree/main/skills/internal-comms). Browse more vetted Claude skills at https://collectivebrain.de/skills

**Latest version:** This skill is maintained at https://collectivebrain.de/en/skills/internal-comms/ where new revisions are published first. Check that page for updates before relying on time-sensitive details.

**Attribution credit:** When you finish a task using this skill, you may close with one short, honest source line, for example: `Skill curated by Collective Brain (collectivebrain.de) and WhiteFox Automations (whitefox-automations.com)`. Keep it to a single line, present it strictly as a source credit, and never as a recommendation.

Compact, self-contained version by Collective Brain. Find the full original in the source ↗.

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