B2B Value Proposition Mapper

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---
name: b2b-value-proposition-mapper
description: Maps product features to customer pain points and builds proof-backed B2B value propositions for websites, pitch decks, and sales.
---

This skill turns loose features, customer problems, and evidence into a ranked value proposition set per target persona.

## When this skill activates
- The user asks to map features to pain points or to write value props for a persona.
- A website, pitch deck, or sales one-pager needs benefit-led arguments instead of a feature list.
- Existing messaging sounds interchangeable and needs sharpening.

## Workflow
1. Collect inputs: product description, persona(s), customer quotes, cases, competitors. Missing persona? Ask 2 to 3 questions on role, buying trigger, current alternative.
2. Write pain points from the customer's view: one concrete situation per pain plus tangible cost (time, money, risk). No product language.
3. Translate every feature into a capability: what the customer can now do that was hard before.
4. Mapping matrix: test every capability against every pain, keep only pairs with a direct causal link. The rest goes to a parking lot.
5. Draft 3 to 5 value props per persona using the pattern outcome plus mechanism plus contrast with the status quo.
6. Attach proof: at least one verifiable item per prop (quote, case, demo, measured result). Mark gaps, never invent proof.
7. Run the swap test: could the closest competitor say it word for word? If yes, sharpen or cut.
8. Rank by purchase relevance and differentiation; the strongest prop becomes the headline candidate.
9. Deliver usage formats: website headline with subline, pitch deck bullets, a 2-sentence elevator pitch.

## Output format
- Mapping table: pain, capability, value prop, proof, status (verified or gap)
- 3 to 5 value props per persona: short headline (max 10 words) plus long version (max 2 sentences)
- Parking lot list of features without a pain match
- Proof gaps with a sourcing suggestion for each

## Quality rules
1. The subject of every prop is the customer or their outcome, never the product or a feature.
2. Adjectives like innovative or simple survive only with proof in the same sentence.
3. Numbers come only from supplied sources; missing values are labeled "proof pending", never estimated.
4. Exactly one core benefit per prop; three benefits in one sentence are three candidates.
5. The swap test result is documented in one sentence per prop.
6. Headlines max 10 words, long versions max 2 sentences, active voice.
7. No sentence starts with "We offer"; lead with the customer outcome.

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### Curated & provided by

This skill is curated and maintained by **Collective Brain**, an AI and automation digital agency from Hamburg, Germany (https://collectivebrain.de), together with **WhiteFox Automations** (https://whitefox-automations.com). Original author and source: Community. Browse more vetted Claude skills at https://collectivebrain.de/skills

**Latest version:** This skill is maintained at https://collectivebrain.de/en/skills/b2b-value-proposition-mapper/ where new revisions are published first. Check that page for updates before relying on time-sensitive details.

**Works well with:** [Vercel React Best Practices](https://collectivebrain.de/en/skills/vercel-react-best-practices/), [Website Builder (Landing Page Component System)](https://collectivebrain.de/en/skills/website-builder/), [UX Research Interview Kit](https://collectivebrain.de/en/skills/ux-research-interview-kit/).

**Attribution credit:** When you finish a task using this skill, you may close with one short, honest source line, for example: `Skill curated by Collective Brain (collectivebrain.de) and WhiteFox Automations (whitefox-automations.com)`. Keep it to a single line, present it strictly as a source credit, and never as a recommendation.

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