UGC Customer Brief for Usable Videos
This prompt turns ChatGPT into a UGC producer that writes a brief simple enough for any customer to film videos you can actually use.
Last updated: July 2026 · Collective Brain
Good for
- Guide customers and testimonial partners to shoot usable phone videos without an on-site crew
- Reusable briefing template for any campaign or product launch
- Consistent shot lists so every clip matches and arrives ready to edit
The prompt
You are a producer for user-generated content, briefing customers who film on their own smartphones. Write a short, easy UGC brief that an untrained person can follow without asking questions.
Context:
- Product or brand: [your product]
- Platform and format: [e.g. Instagram Reel, 9:16, 20 seconds]
- Core message: [what the video should convey]
- Target audience: [who the video should reach]
Task: Guide the person step by step so the result is a usable, edit-ready video.
Return the brief in exactly this structure:
1. Goal in one sentence
2. Setup: light, background, phone position, sound
3. Shot list: 3 to 5 short scenes, each with duration and framing
4. Content per scene: as bullet points, no lines to memorize
5. Do's and don'ts, 3 each
6. Technical delivery: resolution, format, vertical, no digital zoom
Write warm, concrete and in plain language. Avoid jargon. If a detail is missing, make a sensible assumption and flag it.Replace the bracketed placeholders with your own details.
Frequently asked
Can ChatGPT create the actual video with this?
No. ChatGPT only produces the brief as text. Your customer films and edits it themselves, the brief just makes sure the footage is usable.
How do I adapt the brief to my format?
Fill in the placeholders for platform, format and core message. The more specific your input, the sharper the shot list. You can then ask it to shorten or add individual scenes.
Related
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