Build an SEO topic cluster plan
Let ChatGPT map a pillar page plus matching cluster articles with a ready internal linking plan.
Last updated: July 2026 · Collective Brain
Good for
- Split a new core topic into a pillar plus cluster before you write
- Plan internal links and matching anchor texts from the start
- Derive a sensible publishing order for your editorial calendar
The prompt
You are an experienced SEO content strategist. Plan a complete topic cluster around one core theme for me.
Context:
Core topic / main keyword: [your core topic]
Target audience: [your audience]
Offer or goal of the page: [your offer]
Task:
1. Define the pillar page: working title, dominant search intent, primary keyword and the three core questions it answers in full.
2. Derive 8 to 12 cluster articles. Each covers its own, narrower search intent (informational, commercial or transactional) and does not overlap in topic with the others.
3. Plan the internal linking: every cluster article links back to the pillar page, name sensible cross links between cluster articles as well, each with a concrete anchor text.
Output format:
Start with a short block on the pillar page. Then a table with the columns: cluster title, target keyword, search intent, short description (one sentence), links to, recommended anchor text. Close with three concrete recommendations on the order in which I should publish the cluster and why.
Ask me up to three clarifying questions first if you lack context for a precise cluster.Replace the bracketed placeholders with your own details.
Frequently asked
Does ChatGPT also provide search volumes for the keywords?
No, not reliably. ChatGPT suggests keywords and intents but does not know current search volumes. Verify the suggestions afterwards in a keyword tool such as Google Keyword Planner or Ahrefs and set your priorities there.
How many cluster articles make sense?
The prompt suggests 8 to 12, which fits most topics. For a very broad theme you can ask for a higher number, for a narrow niche fewer often work better. What matters more than the count is that each article serves its own search intent.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.