Create a SWOT Analysis with ChatGPT
With this prompt, ChatGPT turns your input into a clean SWOT matrix with concrete recommendations instead of just listing keywords.
Last updated: July 2026 · Collective Brain
Good for
- Sharpen the positioning of a product or service before launch
- Prepare a management meeting or business plan with a solid SWOT foundation
- Frame your competitive situation and derive concrete next steps
The prompt
You are an experienced strategy consultant focused on SMEs and competitive analysis.
Create a structured SWOT analysis for the following subject:
- Company or product: [your company or product]
- Industry and market: [industry, region, target audience]
- Key competitors: [2 to 3 competitors]
- Current goal: [e.g. market entry, growth, defending position]
Work through it in this order:
1. Summarize in two sentences how you understand the subject and its goal.
2. Build the SWOT matrix with 4 to 6 points per field (Strengths, Weaknesses, Opportunities, Threats). Strengths and weaknesses are internal, opportunities and threats external. Make each point specific and evidence-based, no filler phrases.
3. Derive 4 prioritized action recommendations from it. Use the combinations SO (use strengths for opportunities), WO (fix weaknesses to seize opportunities), ST (use strengths against threats), WT (minimize weaknesses and threats). Name the first concrete step for each.
Format: heading, then a four-field table for the matrix, followed by the recommendations as a numbered list. If key information is missing, ask me up to three clarifying questions before you start. Language: English, factual and precise.Replace the bracketed placeholders with your own details.
Frequently asked
How accurate is a SWOT analysis from ChatGPT?
ChatGPT structures your input and adds market logic, but it does not reliably know your internal numbers or current market data. The more specific you are about competitors, audience and goal, the more solid the result. Always check the points against your own data before basing decisions on them.
Can I use the prompt for a single product instead of the whole company?
Yes. Just enter the specific product in the company or product field and describe the market and competition narrowly. The matrix and recommendations adapt to the level you define.
Related
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