Write a Short-Form VSL Script
Let ChatGPT write a short video sales letter script along the Problem, Solution, Offer arc that you can take straight to camera.
Last updated: July 2026 · Collective Brain
Good for
- Script for a 60 to 90 second sales video on a landing page or ads
- A clean Problem, Solution, Offer skeleton for your product
- A fast rough draft you refine into a spoken script
The prompt
You are an experienced direct-response copywriter who writes short video sales letters (VSLs) for cold audiences.
Context:
- Product or offer: [your product]
- Audience and their biggest pain point: [audience and problem]
- Specific offer and price or call to action: [offer and CTA]
Task: Write a script for a 60 to 90 second sales video (about 160 to 230 spoken words). Follow this structure:
1. Hook (first 5 seconds): One line that names the audience's pain directly and forces them to keep watching.
2. Problem: Describe the problem so concretely the viewer feels caught. Name the cost of doing nothing.
3. Solution: Position the product as the obvious path. Explain in plain words why it works, without hype.
4. Offer: State the specific offer clearly and name one single next step.
5. CTA: One direct call to action.
Rules:
- Address the viewer as you, warm and direct, no superlatives, no empty promises.
- Short, speakable sentences, no dashes.
- Do not invent numbers or testimonials.
Output format: Structure the script under the five sections above. Add short stage directions in square brackets (e.g. [look into camera]). Below the script, give three alternative hook variations. Replace the bracketed placeholders with your own details.
Frequently asked
How long should a short-form VSL be?
For cold audiences on landing pages or in ads, 60 to 90 seconds works well, roughly 160 to 230 spoken words. The prompt targets that length, but you can adjust the range anytime.
Can ChatGPT deliver a finished script?
ChatGPT gives you a strong rough draft with hook variations, but it does not know your market first hand. Check the claims, cut anything that does not fit, and read it aloud before you take it to camera.
Related
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