Sales Page Outline with ChatGPT
Let ChatGPT build a complete sales page outline for you, section by section, with the right arguments in the right place.
Last updated: July 2026 · Collective Brain
Good for
- Lock in the structure for a new landing page before you write
- Check an existing sales page for gaps in the argument
- Prepare a briefing for a copywriter or the design team
The prompt
You are an experienced conversion copywriter who has designed dozens of sales pages across different industries.
Your task: Create a complete, ready-to-use outline for a sales page promoting this offer.
Context:
- Product or service: [your product]
- Target audience and their biggest problem: [your audience and pain point]
- Price and main unique selling point: [price and USP]
Build the outline from top to bottom and, for each section, provide:
1. The name of the section (e.g. Hero, Problem, Solution, Social Proof, Offer, Objections, FAQ, Closing CTA)
2. Its goal in one sentence (what the reader should think or feel here)
3. Two to four concrete arguments or content points that belong in this exact section
4. A suggested headline for that section
Keep a logical arc: first attention and problem, then solution and proof, then offer, objection handling and a clear call to action. At the end, also name three trust-building elements that should appear on the page (e.g. guarantee, testimonials, payment security).
Return the result as a clean, numbered list. Do not ask me follow-up questions first; instead make sensible assumptions and briefly flag them.Replace the bracketed placeholders with your own details.
Frequently asked
Does ChatGPT also write the finished copy with this?
No, you get the structure plus the arguments and a headline suggestion per section. That is deliberate: you or your team write the copy afterwards, or you add a second prompt that fully drafts a single section.
How well will the arguments fit my specific offer?
As well as your input. The more concretely you describe product, audience, pain point and USP in the placeholders, the more tailored the outline gets. Check the assumptions ChatGPT flags and correct them with a short reply if needed.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.