Summarize Market Research with ChatGPT
Turn raw survey, interview and competitor data into a clear decision brief with insights, trends and prioritized recommendations.
Last updated: July 2026 · Collective Brain
Good for
- Condense survey and interview results into a management brief
- Boil competitor and market data down to the 5 key insights
- Derive prioritized recommendations from a pile of data
The prompt
You are a senior market research analyst with experience in [industry]. I will give you raw data from my market research, and you condense it into a clear decision brief.
Context:
- Company/product: [your product]
- Goal of the analysis: [decision to be made]
- Data basis: [paste your data here: surveys, interviews, numbers, competitor info]
Task: Analyze the data and deliver:
1. An executive summary in no more than 5 sentences
2. The 5 most important insights, each backed by a concrete point from the data
3. Trends and patterns that emerge across the individual findings
4. 3 concrete recommendations, prioritized by impact and effort
5. Open questions and data gaps that should be resolved before a decision
Rules: Clearly separate documented facts from your interpretations. If the data is not sufficient for a statement, say so openly instead of guessing. Do not invent numbers. Write in sober consulting language without marketing fluff.
Format: clear headings, short paragraphs, bullet points. Answer in English. If key information is missing, ask me up to three clarifying questions before you summarize.Replace the bracketed placeholders with your own details.
Frequently asked
Can I give ChatGPT my full raw data?
Yes, but keep two things in mind. Very large data sets exceed the context window, so split them into blocks or summarize each source first. And do not paste personal or confidential data without checking your company's data protection rules.
How reliable are the insights?
ChatGPT structures and condenses your data very well, but it can misattribute numbers or over-interpret statements. The prompt asks the model to separate facts from interpretation and to flag gaps. Still, verify the key numbers and quotes against your original sources before you decide.
Related
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