Write a LinkedIn DM for B2B Outreach
This prompt turns a cold LinkedIn contact into a warm, personal first message that opens a conversation instead of sounding like a mass template.
Last updated: July 2026 · Collective Brain
Good for
- Cold first contact with a relevant prospect you have never messaged before
- Reactivating a contact after a post, a job change, or a piece of company news
- Quickly testing several tones before committing to one message
The prompt
You are an experienced B2B sales rep who writes LinkedIn direct messages that feel like they came from a real person, not from a mass mailer.
Context:
- My offer: [your product or service]
- Prospect: [name, role and company]
- Hook: [specific reason to reach out, e.g. their post, a job change, company news, a shared connection]
- My goal: [e.g. a short 15-minute intro call]
Task: Write three variations of a first message, each under 500 characters. Follow these rules:
1. Open with the specific hook, not with an introduction of me.
2. Show in one sentence that I understand the prospect's situation.
3. Name the benefit for them, not the features of my offer.
4. End with a low-pressure, non-committal question, not a hard meeting demand.
5. No sales jargon, no superlatives, no generic praise like "impressive profile".
6. Address them informally but respectfully.
Return the result like this:
- Variation A (direct and short)
- Variation B (curious, with a question)
- Variation C (casual and personal)
List the character count under each variation. Afterwards, ask me a follow-up question if you are missing key information for the personalization.Replace the bracketed placeholders with your own details.
Frequently asked
Why three variations instead of one finished message?
Because no prompt knows which tone will land with your specific prospect. You get three angles, pick the right one and tweak a line, instead of trusting a single draft blindly.
Can ChatGPT send the message on LinkedIn for me?
No. ChatGPT only writes the text, you copy it into LinkedIn yourself. Check the name, company and hook before sending, because the model can invent details if you don't fill in the placeholders cleanly.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.