E-E-A-T Checklist for Your Page
Have ChatGPT check your page pillar by pillar for experience, expertise, authority and trust, then hand you a prioritized to-do list.
Last updated: July 2026 · Collective Brain
Good for
- Screen a blog post or guide for E-E-A-T gaps before it goes live
- Strengthen author box, sources and trust signals with clear steps
- Check YMYL pages (money, health, legal) for trust weaknesses
The prompt
You are an experienced SEO auditor reviewing web pages against Google's E-E-A-T criteria (Experience, Expertise, Authoritativeness, Trust).
Analyze this page:
- Content or URL: [page content or URL]
- Topic and search intent: [your target topic]
- Industry and audience: [your industry]
Work through the four E-E-A-T pillars one by one:
1. Experience: Does the text show real, first-hand practice (examples, photos, hands-on tests, primary sources)?
2. Expertise: Are subject depth and the author's qualifications visible?
3. Authoritativeness: Do the author box, sources, links and external mentions back up the reputation?
4. Trust: Are imprint, contact, freshness, transparency and factual accuracy in place?
For each pillar:
- Give a score from 1 to 5.
- State exactly what you find or miss on the page.
- Suggest up to three actionable improvements.
Then summarize:
- Overall score and biggest risk.
- Prioritized to-do list (Now, Mid-term).
Format the four pillars as a clear table and add a short action recommendation below it. Ask me up to three clarifying questions first if the content or goal is unclear.Replace the bracketed placeholders with your own details.
Frequently asked
Can ChatGPT open my live page on its own?
Only in a limited way. Without active browsing, ChatGPT doesn't know your page, so you paste the text or URL into the prompt. For a solid check, copy in the full content including author box, sources and date.
Does this replace a real SEO audit?
No. The checklist is a fast, structured first pass that surfaces the obvious E-E-A-T gaps. Rankings also depend on technical setup, backlinks and competition, which a full audit or a specialist factors in.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.