claude linkedin prompts

You are a senior LinkedIn strategist for B2B leaders.

Task: Write a 2-line hook for a LinkedIn post that directly attacks an established opinion in my industry, without sounding sensational.

Context:
- Industry: [INDUSTRY]
- Established opinion I am arguing against: [MAINSTREAM CLAIM]
- My contrarian position: [MY POSITION]
- Audience: [AUDIENCE, e.g. CTOs at mid-market SaaS]

Requirements:
- Line 1: A concrete claim that makes the reader flinch.
- Line 2: A promise of what the body of the post will deliver.
- No buzzwords like "revolutionary", "groundbreaking", "game-changer".
- Maximum 220 characters total.
- Write 5 variants, from cautious to provocative, and label them.

You are a conversion copywriter focused on B2B LinkedIn content.

I have the following data point/result to communicate:
[NUMBER + CONTEXT, e.g. "We grew our ARR from 800k to 2.4M in 11 months, without new sales hires."]

Write 4 hook variants, each exactly 2 lines long:

Variant A: Number as the headline, then a context question.
Variant B: Context-free shock, then the number reveal in line 2.
Variant C: Self-critical opening, then the number as a turning point.
Variant D: Comparison setup ("Most people believe X. We proved Y.").

For each variant: Note underneath which type of reader it works best for (skeptic, pragmatist, visionary, operational leader).

Write 5 LinkedIn hooks in the "confession" style, as a founder who admits a mistake or an uncomfortable truth.

My confession topic: [TOPIC, e.g. "I chased the wrong audience for 3 years."]

Format per hook (2 lines):
Line 1: An unguarded statement in the first person.
Line 2: A cliffhanger that forces the reader to continue.

Rules:
- Do not sound like self-promotion. Sound like a human.
- Avoid "lessons learned", "journey".
- No emojis in line 1.
- Deliver the 5 variants in the voice of a real founder (not a LinkedIn-coach tone).

Then briefly: Which variant works best for first contact vs. a recurring audience?

You are a strategy consultant for B2B founder brands.

Task: Identify 3 taboos in the [INDUSTRY] industry, things everyone knows internally but nobody says out loud in public.

For each taboo:
1. Phrase it in 1 sentence so directly that it feels uncomfortable.
2. Write a 2-line LinkedIn hook that names the taboo publicly, without trolling.
3. Note the risk (e.g. "could alienate clients in this niche") and the upside ("positions you as an honest voice").

My profile:
- Role: [ROLE, e.g. SaaS founder]
- Target client: [TARGET CLIENT]
- What I am not: [POSITION I want to distance myself from]

Important: A taboo is not an insult. It is a truth that is uncomfortable because it is true.

Write 6 LinkedIn hooks in the "If you are X, read this." format.

My audience: [PRECISE AUDIENCE, e.g. "CFO at a 50-200 employee SaaS who is planning the next funding round"]
My topic: [POST CONTENT]

Rules:
- Line 1: "If you are [VERY SPECIFIC TRAIT], ..."
- Line 2: "...then you do not need [SUPPOSED SOLUTION], but [YOUR OFFER/INSIGHT]."
- The more precise the trait in line 1, the better the filter.
- Deliver 6 variants, each with a different level of specificity (surface level to surgically precise).

Mark the variant that is likely to bring the fewest likes but the most qualified comments.

You are a storytelling coach for founders and executives.

I will tell you a short observation from my day:
[OBSERVATION, 1-2 sentences]

Turn it into a LinkedIn post using the following structure:

1. Hook (2 lines): Set the scene without revealing the insight.
2. Detail (3-4 lines): Describe a sensory moment, what you saw, heard, or felt.
3. Turn (2 lines): The moment you recognize the connection.
4. Insight (2 lines): The business lesson, clearly stated.
5. Question (1 line): A question for the community that produces real answers.

Rules:
- No phrases like "and that is when it hit me".
- The insight must be concrete, not "be authentic" or "listen".
- Maximum 1200 characters.
- Write in the voice of a reflective, slightly sober pragmatist, with no motivational slogans.

Write a LinkedIn post about a specific professional failure and what came out of it.

My failure:
[DESCRIPTION, e.g. "We delayed a product launch by 5 months because I listened to the wrong signals."]

What came of it:
[RESULT, e.g. "Today that exact product is our number one revenue driver."]

Structure:
- Opening: The failure in 1 sentence, unvarnished.
- 2-3 paragraphs: What happened, without slipping into "hero's journey" mode.
- Concrete turning point: Which single decision turned things around.
- What I would do differently today, precise, not generic.
- Closing: An invitation to share similar stories.

Avoid:
- "Failure is just learning."
- "What does not kill you, ..."
- any form of "believe in yourself".

Target tone: a founder in an open conversation over a beer, reflective, honest, without posturing.

Tell a client story as a LinkedIn post, so that it reads like a story, not like a case study.

Client: [INDUSTRY, SIZE, ANONYMIZED IF NEEDED]
Starting situation: [PROBLEM IN CONCRETE WORDS]
What we did: [3-5 CONCRETE STEPS]
Result: [NUMBER + TIME FRAME]

Format:
1. Setup (3 sentences): Put the reader in the client's situation before the engagement. Use the client's emotional words, not marketing language.
2. Tipping point (1 sentence): What was the moment it became clear things could not continue this way?
3. What we did (5 numbered lines): concrete steps, no platitudes.
4. Result (2 sentences): Number + a statement about what changed for the client personally.
5. Closing observation (2 sentences): A generalizable lesson for others in a comparable situation.

No direct sales CTAs. No logos. No "feel free to message me". The story has to stand on its own.

You structure a LinkedIn post around a sentence someone once told me that changed my thinking.

The sentence: "[QUOTE]"
Said by: [PERSON OR JUST "a mentor" / "a former boss"]
Context: [WHERE/WHEN, BRIEF]
What the sentence did to me: [BUSINESS IMPACT]

Build a post from it:
1. Opening: Put the sentence on its own line, isolated.
2. 2 sentences: Where and when I heard it.
3. 1 paragraph: Why I did not understand it at first, or ignored it.
4. 1 paragraph: The moment it clicked.
5. 1 paragraph: How I act on it today, very concretely.
6. Closing: A question in one line.

Important:
- The sentence does not have to be a "piece of wisdom". The more mundane, the stronger.
- Avoid putting a halo over the person who said it.

Write a LinkedIn post using the PAS framework.

Topic: [YOUR TOPIC]
Audience: [AUDIENCE]
Your offer (only as subtext, not as a pitch): [OFFER]

Structure:

1. PROBLEM (3-4 lines):
   - Describe the problem in the audience's words, not yours.
   - Name the concrete pain point, not the abstract industry.
   - Example phrases that would come out of this exact person's mouth.

2. AGITATE (4-6 lines):
   - What happens if the problem stays unsolved? In 30, 60, 90 days?
   - What are the follow-on costs (money, time, trust, career)?
   - Which self-deceptions keep this person from tackling it?
   - Feel free to use concrete scenarios.

3. SOLUTION (5-7 lines):
   - Outline the solution as a general approach, not as a sales pitch.
   - What is the first concrete step anyone could take themselves?
   - Why does this step work? In 1-2 sentences.

4. Closing (1-2 lines): An invitation to discuss, not a booking CTA.

Avoid any "If you want to know more, DM me." platitude. The solution must stand as value on its own.

Write a LinkedIn listicle post.

Topic: [N] [TYPE, e.g. "mistakes", "levers", "signs", "questions"] about [TOPIC AREA]
Audience: [AUDIENCE]
Desired number of points: [3, 5, 7 or 9]

Format:

1. Hook (2 lines): Promise the list and give the reason it matters, without spoiling it.

2. Per list item (4-5 lines):
   a) Item title on one line, suitable for bold (e.g. with special characters instead of Markdown).
   b) Explanation in 1-2 sentences.
   c) A concrete example or mini anecdote.
   d) (Optional) What you do differently here.

3. Bracket (2 lines): Connect the points into an overarching statement. No "Which point hits home the most?".

4. Question (1 line): A question that provokes real answers, not "Do you agree?".

Rules:
- Each list item must be able to stand on its own.
- Numbering 1) 2) 3), no bullet symbols.
- Maximum post length: 1800 characters.

Write a LinkedIn post using the belief-shift framework.

Audience's old belief: [OLD BELIEF]
New belief I want to plant: [NEW BELIEF]
Your evidence-based "why": [EVIDENCE, number, study, or your own experience]
Audience: [AUDIENCE]

Structure:

1. Mirror (2-3 lines): State the old belief so that the audience recognizes itself. Without judging them.

2. Crack (2 lines): A small observation that chips away at the old belief, not a frontal attack.

3. Proof (4-6 lines):
   - Concrete data point, number, experience, study.
   - At least 1 source or 1 verifiable example.
   - Explain why the old belief held up for so long anyway (cognitive trap, convenience, path dependency).

4. New frame (3 lines): What if the new belief is true? What concrete first step would follow from it?

5. Gentle close (1 line): Invite readers to test their counterarguments in the comments, not to agree.

Tone: Like a smarter colleague in conversation, not like a preacher.

Build a LinkedIn post using the open-loop principle.

Topic: [TOPIC]
The one key sentence that resolves the whole post (comes only at the end): [RESOLUTION]
Audience: [AUDIENCE]

Format:

1. Hook (2 lines): Pose a question or make a claim whose answer stays open.

2. Mini cliffhanger 1 (2-3 lines): Sketch a detail or observation that belongs to the resolution, but reveal nothing.

3. Mini cliffhanger 2 (2-3 lines): Another detail that raises the tension.

4. False lead (2 lines): An obvious but wrong resolution, which you then disprove yourself.

5. Resolution (3-4 lines): Deliver the key sentence and make clear why exactly this resolution is the right one.

6. Takeaway (1 line): What readers should now do with the information.

Rules:
- No cliffhanger markers like "But then ...".
- Separate each section with a blank line.
- Total: 800-1400 characters, otherwise the reader drops off.

You structure a LinkedIn post that splits the audience into two clear camps, without tipping into outrage farming.

Topic: [TOPIC]
The two camps I want to provoke:
Camp A: [POSITION A]
Camp B: [POSITION B]
My own position: [YOUR POSITION]
Audience: [AUDIENCE]

Format:

1. Opening (2 lines): Pose the central question so that both camps immediately want to take a position.

2. Argument A (3-4 lines): The strongest argument for camp A, presented fairly and completely.

3. Argument B (3-4 lines): The strongest argument for camp B, presented fairly and completely.

4. Your stance (3-4 lines): Explain why you chose one of the camps, with a concrete experience as evidence.

5. Invitation (2 lines): "Which camp, and above all why?" or a comparable open prompt.

Important:
- Both arguments must be genuinely strong, otherwise commenters will smell the straw man.
- No "cancel" vocabulary, do not mark either camp as "wrong".
- Tone: a debate among adults.

Craft a LinkedIn post whose sole purpose is to ask a question that still gets comments 5 days later.

My topic area: [TOPIC AREA]
Audience: [AUDIENCE]

Deliver 5 question candidates, each following this pattern:

1. Setup (2-3 lines): Brief context on why the question is interesting right now.
2. The question (1-2 lines, set on its own line): As specific as possible, not generic.
3. Optional icebreaker (1 line): Your own mini answer, so readers have an anchor.

Criteria for a good sticky question:
- It has no single right answer.
- It forces self-reflection, not opinion recital.
- It works even for people without specialized industry knowledge.
- It can be answered in 30 seconds, but elaborated for 5 minutes.

Finally: Sort the 5 candidates by expected comment depth (not quantity). Justify in 1 sentence.

You build a LinkedIn post using the spot-the-mistake principle.

Topic: [TOPIC, e.g. "a fictional CMO's LinkedIn profile", "SaaS pricing page", "cold email"]

Format:

1. Setup (2 lines): "I saw [X] this week. It has a mistake that 8 out of 10 [AUDIENCE] make. Can you spot it?"

2. The "exhibit" (5-8 lines):
   - Describe or sketch the example concretely enough that readers can picture it.
   - Anonymize real examples or construct a realistic fictional one.
   - Make it long enough to have substance, but short enough to stay scannable.

3. Pause prompt (1 line): "Do not scroll on just yet, take a look."

4. Resolution (4-6 lines):
   - The mistake, named precisely.
   - Why it happens so often.
   - What the correct version would be, in 1-2 concrete examples.

5. Question (1 line): "Did you spot the mistake, or find a different one?"

The magic: resolution BEFORE the question, so commenters do not embarrass themselves but build on it instead.

Write a LinkedIn post that invites the community to contribute a concrete experience, and that is phrased so the comments themselves become more valuable than the post.

My topic: [TOPIC]
What I want to learn from the community: [CONCRETE QUESTION]
Audience: [AUDIENCE]

Format:

1. Trigger (2 lines): Why are you asking this question right now? What prompted it?

2. Your own upfront answer (3-5 lines): Provide your own experience or hypothesis as an anchor. That lowers the barrier to commenting.

3. The ask (2 lines): "I would love to learn how you handle [SPECIFIC QUESTION]. Who here has an experience that is not in the textbook?"

4. Format suggestion (3 lines): Propose an answer structure, e.g.: "Feel free to write in 3 lines: what you tried, what went wrong, what worked in the end."

5. Promise (1 line): "I will comment under every answer."

Then: Condition, you actually have to comment under every answer. Otherwise the format only works once.

Write a LinkedIn positioning post for my founder profile, to be pinned at the top.

My background:
- What I do: [ROLE]
- For whom: [TARGET CLIENT]
- What I do differently: [DIFFERENTIATOR]
- What I am not: [POSITION I distinguish myself from]
- Proof so far (number, case, result): [PROOF]

Format:

1. Opening (2 lines): A first-person statement that captures my role and mission, without buzzwords.

2. Context (3-4 lines): How I arrived at this mission. A concrete trigger, not a hero's journey.

3. What I believe (3-5 points, 1 line each): My most important professional convictions, phrased as claims, not as questions.

4. What I do not do (2-3 lines): Clear boundaries. That saves inquiries later.

5. Who I am looking for (2 lines): A very concrete description of the ideal client or conversation partner.

6. Close (1 line): "I post here weekly about [TOPICS]. If that resonates, feel free to follow."

No resume. No list of awards. Anyone who wants to hire me will Google me afterwards.

Write a LinkedIn manifesto in post form that clearly positions me against a current industry hype.

The hype: [HYPE, e.g. "AI agents for everything", "No-code solves all SaaS problems", "4-day week for every team"]
My counter-position: [COUNTER-POSITION]
Why I can afford to say it: [LEGITIMACY, e.g. own experience, data, position]

Structure:

1. Opening (2 lines): An unguarded statement in the first person.

2. What I do not deny about the hype (2-3 lines): Concede what is genuinely true about it. Otherwise you sound like a denier.

3. What the hype gets mis-sold (4-6 lines):
   - Which assumptions go unspoken.
   - Who benefits financially from the hype (and maybe why they push it).
   - Which risks are systematically ignored.

4. My practice (4-5 lines): How I do it differently in concrete terms, with a 1-sentence example per point.

5. Invitation (2 lines): "If you also find the hype overblown, write me briefly where you agree most, or feel free to disagree."

Tone: Calm, factual, not cynical. No all caps.

Write the kickoff post of a LinkedIn series about my core business convictions.

My [N] convictions:
1. [CONVICTION 1]
2. [CONVICTION 2]
3. [CONVICTION 3]
4. [CONVICTION 4]
5. [CONVICTION 5]

Kickoff post structure:

1. Hook (2 lines): Why this series now? What made you want to write it?

2. Self-context (3 lines): A brief framing of who you are and why your view should be taken seriously. Without a resume.

3. The [N] convictions (1 line each): Listed, each as a concise claim. State them here, do not elaborate.

4. Series ground rules (2-3 lines): How often, at what cadence, where readers can push back.

5. Invitation (1 line): "Which one makes you most want to disagree?"

Then: Write directly underneath a draft for the first follow-up post (conviction no. 1 elaborated in 200 words), including its own standalone hook.

Tone: Confident, but inviting. No manifesto language.

You craft a LinkedIn post that puts forward a concrete 10-year thesis about my industry, factual, data-based, without a prophet's tone.

My industry: [INDUSTRY]
My thesis: [WHAT WILL BE DIFFERENT IN 10 YEARS]
What I base it on: [3 OBSERVATIONS, DATA, EARLY INDICATORS]
What I already do differently today because I believe it: [ACTION]

Structure:

1. Opening (2 lines): The thesis clearly in one sentence. No "I believe". State it like a verifiable prediction.

2. The 3 early indicators (5-7 lines):
   - Indicator 1: Concrete observation + source/timing.
   - Indicator 2: Concrete observation + source/timing.
   - Indicator 3: Concrete observation + source/timing.
   Connect them into a pattern, not into an anecdote.

3. What many overlook today (3 lines): A concrete industry assumption that will likely be wrong in 10 years.

4. What I derive from it (3-4 lines): A concrete action or position I already take today because I believe the thesis. Shows you are not just prophesying, but betting.

5. Invited rebuttal (1-2 lines): "Where do you see this differently? Where could my thesis crash into reality?"

Important:
- No percentages without a source.
- Avoid words like "revolutionary", "disruptive", "the future belongs to".
- Tone: a thoughtful market observer who lays out their own position, not a trend forecaster.

Write a LinkedIn post that offers a free mini analysis, without smelling like sales.

The analysis: [DESCRIPTION, e.g. "30-minute LinkedIn profile audit", "pricing page check", "sales funnel review"]
What the recipient concretely gets: [DELIVERABLE, not a sales call]
How many slots you offer: [NUMBER]
Deadline: [DEADLINE]

Format:

1. Hook (2 lines): An observation that shows the problem the analysis addresses.

2. What I am doing this week (3 lines): "I am offering [N] free [TYPE] analyses. Here is what you get, what you do not get, and who this is not for."

3. What you get (4-5 lines, each with a bullet):
   - Exact deliverables, as tangible as possible.
   - Format of the handover (PDF, Loom, call, etc.).
   - Time effort for you as the recipient.

4. What you do not get (3 lines):
   - No sales call.
   - No pitch if I find nothing relevant.
   - No automatic email sequence afterwards.

5. Who this is not for (2-3 lines): Be specific, that filters out the bad inquiries up front.

6. How to reserve (2 lines): "If you want a slot: comment with the word [CODEWORD], and I will reach out via DM with the scheduling link."

No Calendly links in the post. Filtering through an active action.

Write a LinkedIn post that teases a carousel or a PDF resource as a lead magnet.

The resource: [TITLE + SHORT DESCRIPTION]
Its real value: [WHAT YOU LEARN, CONCRETELY]
Audience: [AUDIENCE]
How to get it: [DOWNLOAD METHOD]

Format:

1. Hook (2 lines): Promise the end result the resource enables, no generic "guide" language.

2. Mini content preview (4-5 lines): 3 concrete pieces of content from the resource, 1 line each. Spoil enough to trigger interest, but not everything.

3. Who will need this (3 lines): A very specific description of the ideal recipient. The more precise, the more qualified the leads.

4. Who does not need this (2 lines): Who already knows this or whom it will not help.

5. How to get it (2 lines): Clear mechanic, e.g. "Comment with the word [WORD] and I will send you the link via DM." No direct links in the post (LinkedIn algorithm).

6. Optional: 1 line disclaimer ("No mailing list, no sequence, just the link.")

Goal: High quality in the inquiries, not high quantity.

Write a LinkedIn post that invites people to a live format, without sounding like a typical webinar promo.

The format: [LIVE FORMAT, e.g. "60-minute roundtable", "workshop", "AMA"]
Topic: [CONCRETE TOPIC, NOT A GENERIC QUESTION]
When: [DATE, TIME]
For whom: [AUDIENCE]
Max. participants: [NUMBER, keep it small, that raises the value]

Format:

1. Hook (2 lines): A concrete question or observation that makes the format's topic tangible.

2. What happens in the format (4-5 lines):
   - Concrete setup (Zoom, live discussion, etc.).
   - What the participants work on together.
   - What they take away at the end, as a tangible result, not as "insights".

3. Who else is joining (2-3 lines): If you have other guests, name them. If not: describe who is at the table (industry, role).

4. Who this is not for (2 lines): A very clear negative boundary.

5. Registration (2 lines): "Comment or DM with [CODEWORD], and I will send you the link. Only [N] spots."

Avoid:
- "Discover how ..."
- "Learn ..."
- "game-changer", "insider", "secret recipe"
- Calendly links directly in the post

Tone: An invitation among professionals, no sales-email sound.

Write a LinkedIn post in which I publicly look for exactly [N] new clients with a precise profile.

My offer: [OFFER, IN ONE SENTENCE]
The profile of the client I am looking for:
- Industry: [INDUSTRY]
- Size: [EMPLOYEES OR ARR]
- Current situation: [SITUATION, e.g. "just raised Series A, marketing team < 4 people"]
- Concrete problem: [PROBLEM]
Number: I am looking for [N] such clients by [DEADLINE].

Format:

1. Opening (2 lines): "I am looking for exactly [N] new clients by [DEADLINE]. Here is who that is and why I am asking publicly."

2. Profile description (5-7 lines): A very precise characterization, so specific that the right clients recognize themselves in every sentence.

3. Why now (2-3 lines): What led you to this sharp niche? What experience do you have that pays off exactly here?

4. What the collaboration concretely means (3-4 lines):
   - Format of the collaboration (project, retainer, etc.).
   - Time commitment.
   - First tangible result within the first [X] weeks.

5. What the collaboration is NOT (2 lines): A clear negative boundary.

6. Next step (2 lines): "If you recognize yourself: comment with [CODEWORD], and I will write you via DM. First a conversation, then we will see if it fits."

Important: No prices in the post. No Calendly links. First filtering through the comment.