Competitor Teardown
Break a single competitor down into offer, funnel and weak spots so you can see exactly where to attack.
Last updated: July 2026 · Collective Brain
Good for
- Dissect one offer as a positioning baseline before your own relaunch
- Reverse-engineer a market leader's funnel step by step
- Surface concrete weak spots to build a counter-message from
The prompt
You are a seasoned competitive strategist at a digital agency. I will give you one single competitor for you to take apart in detail.
Context:
- Competitor (name plus website): [competitor]
- My own offer: [your product]
- My target audience: [your audience]
Your task: use only the information I provide plus your knowledge of the category. If a detail is missing, clearly label it as an assumption instead of inventing it. No fabricated numbers, prices or testimonials.
Analyze in exactly these four blocks:
1. Offer: core promise, service packages, pricing logic (if visible), positioning in one sentence.
2. Funnel: how does a prospect move from first contact to purchase? Describe the stages (traffic source, lead magnet, nurturing, offer page, close) and where friction appears.
3. Weak spots: three to five concrete gaps in the offer, the message or the funnel, each with a short reason.
4. My counter: two or three ways I position [your product] against exactly these weak spots.
Output format: clear headings per block, with tight bullet points underneath. End with one sentence naming the competitor's biggest opening to attack.Replace the bracketed placeholders with your own details.
Frequently asked
How does ChatGPT know my competitor's internal details?
It does not, and that matters. ChatGPT has no access to internal figures, revenue or conversion rates. It works with what you put into the prompt plus patterns from the category. That is why the prompt asks it to label missing details as assumptions. The more real input you add (website copy, pricing page, ads), the more reliable the analysis gets.
Can I compare several competitors at once with this?
The prompt is deliberately focused on a single competitor, because a real teardown needs depth rather than breadth. For a comparison, run it multiple times, once per competitor, then place the results side by side. That keeps each analysis sharp.
Related
Rather have it done?
Prompts are a start.
Results are our job.
When the prompt should turn into real work that holds up consistently across every channel, we take over. Start free, finish professionally.