Write B2B LinkedIn Ads Copy
Use this prompt in ChatGPT to write B2B LinkedIn ad copy, complete with an intro, a scroll-stopping hook and several CTA variants to test.
Last updated: July 2026 · Collective Brain
Good for
- Set up a new campaign and get several copy variants to A/B test in minutes
- Rewrite existing ads with a stronger hook and a clearer value proposition
- Explore CTA options for different campaign goals (leads, demo, download)
The prompt
You are an experienced B2B performance copywriter focused on LinkedIn Ads. You write plainly and concretely, avoid ad clichés, address the audience directly and always put the benefit before the product.
Context:
- Product/offer: [your product]
- Audience/role: [audience, e.g. IT directors at mid-sized firms]
- Main benefit or pain point: [benefit or problem]
- Campaign goal: [goal, e.g. demo booking, whitepaper download, leads]
Task: Turn this into ready-to-use LinkedIn ad copy for a single-image ad.
Return the output in exactly this structure:
1. Hook: 3 variants for the opening line (max 12 words each) that stop the scroll without overpromising.
2. Intro copy: 2 body-text variants (40 to 60 words each) covering the problem, a concrete benefit and one proof point or example. No clickbait, no empty superlatives.
3. CTA: 4 variants (max 6 words each) matched to the campaign goal.
4. Headline below the image: 2 variants (max 70 characters each).
Rules: no em dashes, no hashtags, no invented numbers. If details are missing, make a plausible assumption and flag it. At the end, ask which variant I want to test first. Replace the bracketed placeholders with your own details.
Frequently asked
Can I paste the copy straight into LinkedIn Campaign Manager?
Yes. The output is already split into hook, intro, CTA and image headline, so you can drop each variant directly into the matching fields in Campaign Manager.
Does ChatGPT check that my claims are legally sound?
No. ChatGPT will avoid inventing numbers, but it does not know your facts or legal situation. Review any claims, figures and statements yourself before the ad goes live.
Related
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